PAPER C
OFFICER REPORT
Committee:
FACILITIES
Date:
15 September 2021
Title of Report:
Beachfront Operations
Report from:
ALLAN BRIDGES
Context:
A Review of the Beachfront Operations in 2021
Report Author:
ALLAN BRIDGES
1.
BACKGROUND INFORMATION
As part of the Corporate Plan Ryde Town Council took the decision to launch a
Beachfront Operations business for the Summer of 2021. It was the first stage of the
wider Beachfront project which includes taking over Ryde Harbour - this is on
schedule to happen Friday 1 April 2022.
The licenses to allow beach rentals, as well as on Western Gardens, were agreed
with IWC. A lease for Eastern Gardens was agreed at the same time.
It was determined that a container on the harbour arm at Ryde Harbour was the
most viable storage location. Planning permission was sought and gained for this.
Movement of equipment was also taken into account and this was solved by the
purchase of a van - not specifically for the Beachfront Operations but that could be
used whenever necessary.
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2.
BEACH MANAGEMENT END OF SEASON DEBRIEF
LOCATIONS
Working in conjunction with the Ryde Beach Lifeguards it was decided that the only
safe, suitable location for the paddle board and kayak operations would be Appley
Beach. This was due to tides and current.
The best beach for the deckchairs/sunloungers/parasols/windbreaks was determined
to be next to Ryde Harbour due to the size of the beach and the fact that it is
predominantly frequented by tourists.
TRAINING
We now have eight members of staff who are fully trained paddle board and kayak
rescuers. The timing of this training did impact the start date for the business as we
couldn’t book it any earlier and we couldn’t launch the paddle boards and kayaks
until staff were qualified.
WEATHER
The August of 2021 was not the beach-friendly Summer holidays that we were all
hoping for and that had a massive negative impact on the income generated by the
Beachfront Operations.
Please see Appendix 1 for a review of the weather throughout the Summer which
highlights the issues that were faced.
APPLEY BEACH
The works at Appley are scheduled to be completed by the season in 2022. This
should increase the number of visitors to Appley Beach as the car park will become
available.
RECRUITMENT & TRAINING
Because of Covid, delayed deliveries and a raft of other issues the recruitment
occurred very late into the season. This will be done earlier in the year which will
allow for a far better training programme in 2022. Staff will be in place and fully
trained as soon as the season starts to ensure we don’t miss any good weather and
opportunities for business.
LOGISTICS
St Thomas Church was a handy storage option for us this year however it is quite a
distance from Appley and required extra staff to help handle all of the equipment.
This had time and costs implications which we want to reduce in 2022.
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Storage nearer or at Appley would be of enormous benefit. Failing this buying a
trailer that can be parked overnight without being unloaded would be another option.
WEBSITE
Currently our website is not geared towards aiding the Beachfront Operations and
the booking system that was utilised was a free one that was not ideal but served the
purpose well enough for the truncated 2021 season.
2022 will see us fully furnished with a targeted website with an updated booking
system which will help drive customer numbers.
3.
FINANCE
PRICING
Feedback on our pricing strategy has largely been very positive.
TOTAL EXPENDITURE
Seed Funding of £50,000 was agreed to start up the Beachfront Operations.
Please see Appendix 2 for an overview of this expenditure.
INCOME v STAFF EXPENDITURE
Please see Appendix 3 for a review of the Beachfront Revenue v Staffing Costs.
Please see Appendix 4 for an overview of the Weekly Trading Report.
4.
2022 PLAN
For 2022 we are going to learn from the issues that we faced in 2021.
Several things went very well but there are always lessons that can be learned.
The season will start earlier.
Staff will be full trained for the start of the season.
The website will be launched.
The booking system will be up and running.
Links with local businesses to offer group sessions.
Advertising throughout Ryde will be increased.
Other events will be leveraged to increase footfall and rentals. Eg Classic Car
Extravaganza
Storage for kayaks etc will be sought nearer Appley or, at least, an alternative
option storage (trailer and garage for instance) will be investigated.
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PHOTOS
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