PAPER E1
RYDE TOWN COUNCIL OFFICER REPORT
Committee:
FINANCE & COMMUNITY RESOURCES COMMITTEE
Date:
TUESDAY 16 NOVEMBER 2021
Title of Report:
BEACHFRONT OPERATIONS - 2022 INCOME PROJECTIONS
Report from:
ALLAN BRIDGES
Context:
With an increase in data it is prudent to give a more accurate
assessment of potential income for the 2022 season.
Report Author:
ALLAN BRIDGES & JAKE BABINGTON
BEACHFRONT OPERATIONS - 2022 INCOME PROJECTIONS
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1.
SUMMARY
This document will demonstrate a realistic income projection from the
Beachfront Operations for the 2022 season.
2.
BACKGROUND INFORMATION
Summer 2021 was a season of learning for the Beachfront Operations. It
was shortened by Covid, and restrictions caused by the pandemic and,
weather-wise was the worst August for over 25 years. However, it should be
classed as a ‘soft-launch’ where lots of issues were ironed out and it has
allowed a significant improvement in operational strategy for 2022.
3.
FINANCIAL IMPLICATIONS
The numbers projected are based off real-time data and are therefore far
more accurate. For example, the tides (and therefore operational hours
possible) at Appley have been accurately factored in for 2022.
The fixed base of the Marina will allow costs to be reduced in staffing and
other measures such as the acquisition of a quadbike and trailer will further
aid the reduction in unnecessary staff costs.
For these figures it was prudent to act as if the weather could be the same
as 2021 and therefore a cautious income projected has been calculated.
An example of this is the move to not project for any income from
sunloungers, parasols, windbreaks, or the water-based rentals outside of
the core summer season of July weekends and school summer holidays.
Deckchair rentals are projected to be possible outside these core dates but
at a much-reduced level.
From an initial investment of £50,000 an annual profit of over £16,000
represents excellent ROI.
The income could be significantly higher than this projection demonstrates
however it is advised to accept these figures.
Please see the appendices at the back of this report for further information.
BEACHFRONT OPERATIONS - 2022 INCOME PROJECTIONS
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Paddleboards will be rented out in a different way in two key times:
• Dates outside the core summer season (from 1 April)
• Weeks within the core summer season when the tides don’t allow us
to operate from Appley
This will be done via a collection model operating from the Marina.
The ‘bulk-booking’ of deckchairs etc will also be promoted to events,
weddings.
Figures from these have not ben included in the report as they are potential
revenue streams that have not been tested or promoted. If they
The website will be further utilised to maximise the income across all
sectors of the Beachfront Operations.
BEACHFRONT OPERATIONS - 2022 INCOME PROJECTIONS
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2022 BEACHFRONT INCOME v EXPENDITURE
INCOME
2022
Deckchair Rental - Beach
£10,890.00
Deckchair Rental - Eastern Gardens
£2,710.00
Sunloungers Rental
£8,062.50
Windbreak Rental
£1,278.00
Parasol Rental
£4,260.00
Kayak
£6,960.00
Double Kayak
£3,480.00
SUPs
£9,280.00
TOTAL INCOME
£46,920.50
OUTGOINGS (ex VAT)
2022
Purchase of beach rental items
£0.00
Purchase of Kayaks, SUP's & BA's
£500.00
STORAGE
£0.00
MARKETING (flags & banners)
£2,000.00
SIGNAGE
£500.00
UNIFORM
£1,000.00
GAZEBO
£0.00
POS
£200.00
TROLLEY
£0.00
QUADBIKE
£2,500.00
LICENSES - Beach
£0.00
LICENSE - Container
£0.00
STAFF TRAINING
£2,000.00
MANAGEMENT COST
£0.00
STAFF WAGES
£22,000.00
TOTAL OUTGOINGS
£30,700.00
OVERALL INCOME SURPLUS
£16,220.50
BEACHFRONT OPERATIONS - 2022 INCOME PROJECTIONS
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2022 DECKCHAIR INCOME
BEACH (150)
Ave
Income per
Days
Tier
rentals
Rental
day
Total
Easter Holidays in April
11
1
5
£4.50
£22.50
£247.50
Weekend days in April
4
1
5
£4.50
£22.50
£90.00
BH in May
8
1
5
£4.50
£22.50
£180.00
May half term
9
1
5
£4.50
£22.50
£202.50
Weekend days in May
1
1
5
£4.50
£22.50
£22.50
Other weekend days in June
6
1
5
£4.50
£22.50
£135.00
Other weekend days in July
6
3
30
£4.50
£135.00
£810.00
Summer Holiday
39
5
50
£4.50
£225.00
£8,775.00
Weekend days in Septembe
8
1
5
£4.50
£22.50
£180.00
Weekend days in October
4
1
5
£4.50
£22.50
£90.00
Half term days in October
7
1
5
£4.50
£22.50
£157.50
£10,890.00
WESTERN/EASTERN GARDENS (50)
Ave
Income per
Days
Tier
rentals
Rental
day
Total
Easter Holidays in April
11
1
5
£2.00
£10.00
£110.00
Weekend days in April
4
1
5
£2.00
£10.00
£40.00
BH in May
8
1
5
£2.00
£10.00
£80.00
May half term
9
1
5
£2.00
£10.00
£90.00
Weekend days in May
1
1
5
£2.00
£10.00
£10.00
Other weekend days in June
6
1
5
£2.00
£10.00
£60.00
Other weekend days in July
6
3
15
£2.00
£30.00
£180.00
Summer Holiday
39
5
25
£2.00
£50.00
£1,950.00
Weekend days in Septembe
8
1
5
£2.00
£10.00
£80.00
Weekend days in October
4
1
5
£2.00
£10.00
£40.00
Half term days in October
7
1
5
£2.00
£10.00
£70.00
£2,710.00
BEACHFRONT OPERATIONS - 2022 INCOME PROJECTIONS
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2022 OTHER BEACHFRONT HIRE INCOME
SUNLOUNGERS (75)
Ave
Income
Days
Tier
rentals
Rental
per day
Total
Easter Holidays in April
11
1
0
£5.00
£0.00
£0.00
Weekend days in April
4
1
0
£5.00
£0.00
£0.00
BH in May
8
1
0
£5.00
£0.00
£0.00
May half term
9
1
0
£5.00
£0.00
£0.00
Weekend days in May
1
1
0
£5.00
£0.00
£0.00
Other weekend days in June
6
1
0
£5.00
£0.00
£0.00
Other weekend days in July
6
3
25
£5.00
£125.00
£750.00
Summer Holiday
39
5
37.5
£5.00
£187.50
£7,312.50
Weekend days in Septembe
8
1
0
£5.00
£0.00
£0.00
Weekend days in October
4
1
0
£5.00
£0.00
£0.00
Half term days in October
7
1
0
£5.00
£0.00
£0.00
£8,062.50
WINDBREAKS (20)
Ave
Income
Days
Tier
rentals
Rental
per day
Total
Easter Holidays in April
11
1
0
£3.00
£0.00
£0.00
Weekend days in April
4
1
0
£3.00
£0.00
£0.00
BH in May
8
1
0
£3.00
£0.00
£0.00
May half term
9
1
0
£3.00
£0.00
£0.00
Weekend days in May
1
1
0
£3.00
£0.00
£0.00
Other weekend days in June
6
1
0
£3.00
£0.00
£0.00
Other weekend days in July
6
3
6
£3.00
£18.00
£108.00
Summer Holiday
39
5
10
£3.00
£30.00
£1,170.00
Weekend days in Septembe
8
1
0
£3.00
£0.00
£0.00
Weekend days in October
4
1
0
£3.00
£0.00
£0.00
Half term days in October
7
1
0
£3.00
£0.00
£0.00
£1,278.00
PARASOLS (50)
Ave
Income
Days
Tier
rentals
Rental
per day
Total
Easter Holidays in April
11
1
0
£4.00
£0.00
£0.00
Weekend days in April
4
1
0
£4.00
£0.00
£0.00
BH in May
8
1
0
£4.00
£0.00
£0.00
May half term
9
1
0
£4.00
£0.00
£0.00
Weekend days in May
1
1
0
£4.00
£0.00
£0.00
Other weekend days in June
6
1
0
£4.00
£0.00
£0.00
Other weekend days in July
6
3
15
£4.00
£60.00
£360.00
Summer Holiday
39
5
25
£4.00
£100.00
£3,900.00
Weekend days in Septembe
8
1
0
£4.00
£0.00
£0.00
Weekend days in October
4
1
0
£4.00
£0.00
£0.00
Half term days in October
7
1
0
£4.00
£0.00
£0.00
£4,260.00
BEACHFRONT OPERATIONS - 2022 INCOME PROJECTIONS
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2022 KAYAK & PADDLEBOARD INCOME
KAYAK
Ave
rental
Income
Total per
Days
Tier
hrs
Rental
per day
kayak
6 Kayaks
Easter Holidays in April
11
1
0
£10.00
£0.00
£0.00
£0.00
Weekend days in April
4
1
0
£10.00
£0.00
£0.00
£0.00
BH in May
8
2
0
£10.00
£0.00
£0.00
£0.00
May half term
9
3
0
£10.00
£0.00
£0.00
£0.00
Weekend days in May
1
2
0
£10.00
£0.00
£0.00
£0.00
Other weekend days in June
6
2
0
£10.00
£0.00
£0.00
£0.00
Other weekend days in July
4
3
2
£10.00
£20.00
£80.00
£480.00
Summer Holiday
27
5
4
£10.00
£40.00
£1,080.00
£6,480.00
Weekend days in Septembe
8
2
0
£10.00
£0.00
£0.00
£0.00
Weekend days in October
4
1
0
£10.00
£0.00
£0.00
£0.00
Half term days in October
7
1
0
£10.00
£0.00
£0.00
£0.00
£1,160.00
£6,960.00
DOUBLE KAYAK
Ave
rental
Income
Total per
Days
Tier
hrs
Rental
per day
kayak
2 Kayaks
Easter Holidays in April
11
1
0
£15.00
£0.00
£0.00
£0.00
Weekend days in April
4
1
0
£15.00
£0.00
£0.00
£0.00
BH in May
8
2
0
£15.00
£0.00
£0.00
£0.00
May half term
9
1
0
£15.00
£0.00
£0.00
£0.00
Weekend days in May
1
1
0
£15.00
£0.00
£0.00
£0.00
Other weekend days in June
6
1
0
£15.00
£0.00
£0.00
£0.00
Other weekend days in July
4
3
2
£15.00
£30.00
£120.00
£240.00
Summer Holiday
27
5
4
£15.00
£60.00
£1,620.00
£3,240.00
Weekend days in Septembe
8
1
0
£15.00
£0.00
£0.00
£0.00
Weekend days in October
4
1
0
£15.00
£0.00
£0.00
£0.00
Half term days in October
7
1
0
£15.00
£0.00
£0.00
£0.00
£1,740.00
£3,480.00
PADDLEBOARD
Ave
rental
Income
Total per
8
Days
Tier
hrs
Rental
per day
paddleboard
paddleboards
Easter Holidays in April
11
1
0
£10.00
£0.00
£0.00
£0.00
Weekend days in April
4
1
0
£10.00
£0.00
£0.00
£0.00
BH in May
8
2
0
£10.00
£0.00
£0.00
£0.00
May half term
9
3
0
£10.00
£0.00
£0.00
£0.00
Weekend days in May
1
2
0
£10.00
£0.00
£0.00
£0.00
Other weekend days in June
6
2
0
£10.00
£0.00
£0.00
£0.00
Other weekend days in July
4
3
2
£10.00
£20.00
£80.00
£640.00
Summer Holiday
27
5
4
£10.00
£40.00
£1,080.00
£8,640.00
Weekend days in Septembe
8
1
0
£10.00
£0.00
£0.00
£0.00
Weekend days in October
4
1
0
£10.00
£0.00
£0.00
£0.00
Half term days in October
7
1
0
£10.00
£0.00
£0.00
£0.00
£1,160.00
£9,280.00
BEACHFRONT OPERATIONS - 2022 INCOME PROJECTIONS
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