PAPER P
January 2024
Contents:
Indicators for policy investment themes
Town demographics and deprivation


This document, produced by DLUHC in collaboration with ONS, presents high-level data to support the Long-Term Plan for Towns programme. This collaboration is supported through the Levelling Up Subnational Data project. It does not make policy recommendations.
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Background
On 1 October 2023, the UK government announced its long-term plan for towns. This will provide long-term investment in 55 towns to be spent on local people’s priorities such as regenerating local high streets and town centres or securing public safety.
This data pack primarily uses metrics and indicators across the three policy investment themes as detailed further in the guidance for local authorities and Town Boards. Data presented in this pack are at town level, where possible, but other geographies are used where sufficiently granular data is not yet available.
This is a local data profile. It does not take account of the implementation of current national or local policy interventions.
Data caveats
Lockdown restrictions and the furlough scheme were in place at the time Census 2021 was conducted, which significantly impacted 'travel to work methods' data. As such, the data are not reflective of current commuting patterns. We have therefore used Census 2011 data in the commuter flows table shown in this pack. Census 2021 employment data may also be impacted by furlough and the timing of Census day (March 2021).
The data sources in this pack are the latest available as of 30th November 2023. In collaboration with the Office for National Statistics (ONS), we have derived metrics at town level based on Built Up Areas for 2022 where this data was not previously available. Estimates are at town level unless stated otherwise. These are experimental estimates for small levels of geography that may be more volatile or have higher levels of uncertainty, which should be taken into consideration when interpreting the data.
Due to data availability, estimates at local authority level are based on geographic boundaries as of 2022.
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This data pack defines a town's boundary based on the definition of Built Up Area (BUA, 2022), unless stated otherwise. This reflects the approach set out in the Long-Term Plan for Towns guidance for defining the geographical area covered by the Town Board.


This page provides an overview of how the town’s indicators (listed in Annex B) for policy investment themes fare against national averages.

The chart on the left shows how Ryde town’s indicators (orange) fare against national averages (dark blue). Town values have been scaled relative to the national averages which were set to 100.
The policy investment themes are listed below:
Compare the overall shape of the town data points to the national average shape.
The closer a town marker is to value 100 on the chart, the closer it is to the national average.
A town marker higher than 100 indicates better performance than the national average, except for the three indicators marked with an asterisk (*), where the opposite is true.

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“Towns will now be able to use this funding to reduce crime and improve safety in their local area.” (Our Long-Term Plan for Towns, 2023)
Indicator | Ryde | Isle of Wight | England |
Recorded crime rate per 1,000 population (2023) | 104.3 | 87.9 | 92.8 |
Social trust (%) (2023) | -3.7 | 1.4 | -3.1 |
Social Trust (%) and Index of Multiple Deprivation (IMD) deciles
(IMD Decile 1 = Most Deprived)
Recorded crime rate per 1,000 population, 2023

Source: MHCLG IMD, 2019; Onward, 2023

Note: Data is at MSOA level, resulting in multiple MSOAs per town. There was an average of 7 respondents per MSOA.
According to Onward (2023), Ryde has a social trust score of -3.7%, which is lower than the England average of -3.1%, showing that there is a lower level of social trust within Ryde than national levels. More deprived Middle Layer Super Output Areas (MSOAs) are likely to have lower levels of social trust than less deprived MSOAs in Ryde.

“Towns would be able to use this funding to enhance their town centres, making them and their buildings more attractive and accessible to residents, businesses, and visitors in a post Covid environment.” (Our Long-Term Plan for Towns, 2023)

10-minute walking distance to green spaces in Ryde, 2023
Indicator | Ryde | England |
Number of outlets (takeaways, restaurants, clubs, bars, pubs, fitness facilities and sport clubs) per 1,000 population (Sept 2023) | 2.2 | 2.0* |
Commercial vacancy rates (%) (Nov 2023) | 10.9 | 10.8* |
Footfall index** based on O2 Motion mobile phone data (March 2022 to March 2023) | 53.6 | 100 |
* England average is derived from Built Up Areas with a population between 20,000 and 100,000 only.
** Footfall is defined as the average daily number of outbound journeys (not including journeys to home) within the town/Built Up Area over the period March 2022-March 2023. The mean average footfall of all English towns with a population between 20,000 and 100,000 people, has been standardised to an index of 100, with the figure for this town scaled relative to this average.
Source: Fields in Trust - Green Space Index, 2023

“Towns would be able to use this funding to enhance their town centres, making them and their buildings more attractive and accessible to residents, businesses, and visitors in a post Covid environment.” (Our Long-Term Plan for Towns, 2023)
Indicator | Ryde | Isle of Wight | South East | England |
Gross Value Added per job filled (£) (2020) | 42,826 | 44,265 | 62,581 | 58,869 |
16-64 year olds with level 3+ qualifications (%) (2021) | 50.6 | 52.2 | 58.3 | 55.6 |
16-64 year olds with no qualification (%) (2021) | 11.7 | 11.1 | 10.1 | 12.6 |
Employment share (%) by HTEC* industry groups in Ryde, 2019
Indicator | Ryde | Isle of Wight | South East | England |
Employment rate (age 16 to 64) (%) (2021) | 67.1 | 69.0 | 74.1 | 71.0 |
Job density (2019) | 0.44 | 0.73 | 0.82 | 0.82 |

*HTEC: High-tech industry and knowledge-intensive services industry groups. Calculations are based
on rounded data.

“This funding could make towns more connected - increasing footfall and viability – to high streets and local shopping centres, and accessibility to local employment opportunities.” (Our Long-Term Plan for Towns, 2023)
Indicator | Ryde | Isle of Wight | South East | England |
Premises with gigabit capable broadband (%) (2023) | 66.1 | 59.6 | 70.6 | 72.9 |
People who work from home (%) (2021) | 20.4 | 22.3 | 35.9 | 31.5 |
Flows of commuters entering or leaving Ryde, 2011
Town name | 2011 Population | Incoming | Outgoing | Working local |
Ryde | 23,999 | 2,577 | 6,630 | 3,918 |
Source: DLUHC analysis based on Census 2011 data
Method of travel to work (%), 2021

We have excluded the “Work mainly at or from home” category from this chart to make it easier to clearly see the methods used to travel to work. Percentages do not include those working from home.
NB: Data presented on the chart above (from Census 2021) should not be compared with the tables on the right, which represent Census 2011 data. The tables on the right are based on BUA 2011 geographies, which may be different to the BUA 2022 geographies that the majority of data in this pack are reported at. Census travel data for 2021 were impacted by lockdown restrictions and the furlough scheme that were in place in March 2021.
Top 10 residence – work connections between Built Up Areas, 2011
Place of Residence | Place of Work | People |
Ryde | Ryde | 3,918 |
Ryde | Newport (Isle of Wight) | 2,126 |
Ryde | No fixed place of work | 928 |
Ryde | Place of work out of built up areas | 769 |
Newport (Isle of Wight) | Ryde | 451 |
Ryde | Sandown | 401 |
Sandown | Ryde | 339 |
Ryde | Portsmouth | 307 |
Ryde | East Cowes | 283 |
Ryde | Cowes | 255 |
Source: DLUHC analysis based on Census 2011 data
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“This funding could make towns more connected - increasing footfall and viability – to high streets and local shopping centres, and accessibility to local employment opportunities.” (Our Long-Term Plan for Towns, 2023)
Average minimum travel time to the nearest key service (minutes), 2019

Source: Department for Transport, 2021
Public transport accessibility by journey time from Ryde Esplanade train
station, between 7:15am and 9:15am

Note: Data is from 15th November 2022
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Headlines:
The median age in Ryde (town) is 47 years (2021). The median age for England is 39. The median age for Isle of Wight (local authority) is 51 years. The map on the right shows the average median age within Ryde at MSOA level.
The median age in Ryde (town) increased by 5 years between 2011 and 2021. For context, the median age in England increased by 1 year over the same period (see bottom left chart below).
Ryde (town) has a population of 24,094 (2021). Between 2011 and 2021, Ryde’s population changed by 1.8%. For context, the population changed by 1.6% in Isle of Wight, 7.4% in South East, and 6.6% in England.
16.5% of people in Ryde (town) are under 16 years old, and 24.4% are aged 65 and over. For context, the England average was 18.6% and 18.4%, respectively (see bottom right chart below).
Across Ryde, 96.5% of people identified with a White ethnic group, 1.3% as Asian, Asian British or Asian Welsh, 0.3% as Black, Black British, Black Welsh, Caribbean or African, 1.6% with Mixed or Multiple ethnic groups, and 0.2% with other ethnic groups.

Median age in Ryde, 2021


Median age of population, 2011 and 2021 Census
Age profile by location, mid-2021 estimates

Headlines:
Over 50% of Lower Layer Super Output Areas (LSOAs) in Ryde are in the top 20% most deprived in England in terms of Employment.
Employment (11.8%) and Living Environment Deprivation (11.8%) were the domains that had the largest proportion of Ryde’s LSOAs in the top 10% most deprived in England.
Deprivation levels across LSOAs within Ryde by decile (Decile 1 = Top 10% most deprived in England), 2019

Deprivation levels (%) across LSOAs within Ryde, compared to the England average, 2019

Note: Missing labels on the bars represent a percentage of less than 7%.

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Indicator | Policy investment theme | Source |
Recorded crime rate per 1,000 population (2023) | Safety and Security | |
Social trust (2023) | Safety and Security | |
Number of outlets (takeaways, restaurants, clubs, bars, pubs, fitness facilities and sport clubs) per 1,000 population (Sept 2023) | High Streets, Heritage and Regeneration | Local Data Company |
Commercial vacancy rates (%) (Nov 2023) | High Streets, Heritage and Regeneration | Local Data Company |
Footfall index based on O2 Motion mobile phone data (March 2022 to March 2023) | High Streets, Heritage and Regeneration | O2 Motion |
10-minute walking distance to green spaces (2023) | High Streets, Heritage and Regeneration | https://experience.arcgis.com/experience/bad00cdfa6b140599b06c64d10dc73c9 ?data_id=dataSource_21- Local_Authority_GSI_Score_2023_6252%3A183%2CdataSource_22- Local_Authority_GSI_Score_2023_6252%3A183 |
Gross Value Added (£) per job filled (2020) | High Streets, Heritage and Regeneration | https://www.ons.gov.uk/economy/grossvalueaddedgva/datasets/uksmallareagvae stimates |
16-64 year olds with level 3+ qualifications (%) (2021) | High Streets, Heritage and Regeneration | https://www.ons.gov.uk/peoplepopulationandcommunity/housing/articles/townsan dcitiescharacteristicsofbuiltupareasenglandandwales/census2021#qualifications |
16-64 year olds with no qualification (%) (2021) | High Streets, Heritage and Regeneration | https://www.ons.gov.uk/peoplepopulationandcommunity/housing/articles/townsan dcitiescharacteristicsofbuiltupareasenglandandwales/census2021#qualifications |

Indicator | Policy investment theme | Source |
Employment rate (age 16 to 64) (%) , 2021 | High Streets, Heritage and Regeneration | https://www.ons.gov.uk/peoplepopulationandcommunity/housing/articles/townsan dcitiescharacteristicsofbuiltupareasenglandandwales/census2021#employment |
Job density (2019) | High Streets, Heritage and Regeneration | https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/p opulationestimates/datasets/understandingtownsinenglandandwalesspatialanalysi s |
Premises with gigabit capable broadband (%) (2023) | Transport and Connectivity | https://www.ofcom.org.uk/research-and-data/multi-sector-research/infrastructure- research/spring-2023 |
People who work from home (%) (2021) | Transport and Connectivity | https://www.ons.gov.uk/datasets/TS061/editions/2021/versions/4 |
Method of travel to work (2021) | Transport and Connectivity | https://www.ons.gov.uk/datasets/TS061/editions/2021/versions/4 |
Flows of commuters entering or leaving your town (2011) | Transport and Connectivity | DLUHC analysis based on Census 2011 data |
Top 10 residence – work connections between Built Up Areas (2011) | Transport and Connectivity | DLUHC analysis based on Census 2011 data |
Average minimum travel time to the nearest key service (minutes), 2019 | Transport and Connectivity | https://www.gov.uk/government/statistical-data-sets/journey-time-statistics-data- tables-jts |

Indicator | Policy investment theme | Source |
Public transport accessibility by journey time from the town train station/landmark (2022) | Transport and Connectivity | |
Median age (2021) | Used in the demographics section | https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/p opulationestimates/bulletins/populationandhouseholdestimatesenglandandwales/ census2021unroundeddata |
Median age (2011) | Used in the demographics section | |
Population estimates (2021) | Used in the demographics section | https://www.ons.gov.uk/peoplepopulationandcommunity/housing/articles/townsan dcitiescharacteristicsofbuiltupareasenglandandwales/census2021#qualifications |
Population by country of birth (2021) | Used in the demographics section | https://www.ons.gov.uk/datasets/TS004/editions/2021/versions/3 |
English Indices of Deprivation (2019) | Used in the deprivation section | https://opendatacommunities.org/data/societal-wellbeing/imd2019/indices |